Rejuvenating city's natural treasures

Yip Pui-kei, district councilor of Islands Constituency, says he believes islands are suitable for tourism development strategies in the short, medium, and long term. They can cater to tourists' interests for in-depth travel for the time being, and propel the rebranding of overall Hong Kong tourism in the long run.

Chen Ruidong, general manager of China Travel Service (Hong Kong) Ltd (CTSHK), a major travel service provider in the SAR, said island tourism in many regions of China is still in the early stages, with a gap in product richness compared to world-class destinations.

As China's tourism demand grows, both official and social investment interest in island development is increasing. CTSHK launched 15 one-day island travel packages targeting mainland tourists which received a positive market response. This year, CTSHK will expand to overseas markets to attract more foreign tourists.