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Designer's checkered collection makes bold fashion statement

chinadaily.com.cn | Updated: 2025-03-26 12:23
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Chinese-Dutch designer Hu Sheguang’s Autumn/Winter 2025 collection is released at the Wangfu Center in Beijing, on March 22, 2025. [Photo provided to chinadaily.com.cn]

The new series, as explained by the designer, draws inspiration from the androgynous beauty of female characters in James Bond films. "Real Bond girls are never just sidekicks to the male heroes. Instead, they are the directors of their own life stories," Hu stated during the post-show interview.

Hu's show also highlighted the participation of older models, who are members of the Sheguang Hu Fashion Women's Army.

He stated that over 30 years of his design career have seen him evolve from dressing celebrities to helping women of all ages and backgrounds discover their sense of identity in fashion.

The show was part of the AW2025 Beijing Fashion Week.

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